Google Analytics 4
VS
Universal Analytics
Data Collection & Measurement
Event Tracking
Enhanced event tracking with flexible data models.
Basic event tracking with predefined parameters.
Custom Dimensions
Up to 50 custom dimensions per property.
Up to 200 custom dimensions per property.
User Experience
User Interface
More intuitive and user-friendly interface.
Classic interface that may feel outdated.
Cross-Device Tracking
Robust tracking of users across devices.
Limited cross-device tracking capabilities.
Analysis & Reporting
Reporting Features
Advanced analysis tools with predictive metrics.
Standard reporting features with less predictive insight.
Integration with Other Tools
Limited integration options with third-party tools.
Seamless integration with various Google products and third-party platforms.
Privacy & Compliance
Data Privacy Compliance
Designed for compliance with current privacy regulations.
Older compliance measures that may not align with new regulations.
User Consent Management
Built-in features for user consent management.
Requires additional configuration for consent management.
Cost & Accessibility
Pricing Model
Free and robust features available.
Free with more advanced features than the previous version.
Accessibility for Small Businesses
More accessible features for small businesses.
Less flexibility and features suited for small businesses.
